Americans think the biggest polluters (oil and car companies) are doing the most to combat climate change. In the UK, retailers are seen as leading the way. This is according to The Climate Groups Climate Brand Index survey. I can't think of another explanation for the results other than these guys run the most ads about their policies/intents when it comes to the environment.
Mass media is not dead.
In fact, it may be more important to the way customers shop than we thought. That is according to this Jupiter research study that reports that television more than any other channel drives people to search for information on a company or product.
It's especially interesting in contrast to this report form Alloy and Harris Interactive that seems to ignore that over 80% of students own televisions. The story they chose to report was about the growth of mobile media devices over the staying power of the television as a dominant fixture of young people's lives.
I'm not sure which place I'd lose more sleep over.
I took this photo at an agency where I once worked.
I never found out whether the author was serious or making some reference to Alan Hedges.
I hoped for the latter.
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