According to the NY Times, Tila Tequila is famous for no reason other than that's the way celebrity works today. Here's a caption form the article.
Joshua Gamson, the author of “Claims to Fame: Celebrity in Contemporary
America” calls “a shift from top-down manufactured celebrity to a kind
of lateral, hyper-democratic celebrity.”
That is if you don't consider the accelerators of Ms. Tequila's celebrity, MTV and its owner Viacom, part of the manufactured top-down celebrity industry.
A better analysis of today's media/celebrity culture might be...if you're willing to do crazy stuff on camera, someone will be there to put you on.
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