Sidewalk Life

Daffy's Dancers - Awesome!

Really like this 21st Century marketing idea.

• Engaging (who doesn't love dancing)?
• You get the feeling Daffy's really love what they do - provide affordable fashions for cool people.
• Makes people truly better off by giving them something to share (entertainment and a story to tell to their friends about their theater experience).
• Plus, good product demo. 

Bravo!

Experience Consumption

 

According to this Times article, people are dong more and buying less thanks to the recession. Or, as this Florida teenager figured out, you can have it both ways - pay to ride waves at the local mall.