Sidewalk Life

Offline Channels Drive Customers to Search

Mass media is not dead. 
In fact, it may be more important to the way customers shop than we thought.  That is according to this Jupiter research study that reports that television more than any other channel drives people to search for information on a company or product.

It's especially interesting in contrast to this report form Alloy and Harris Interactive that seems to ignore that over 80% of students own televisions.  The story they chose to report was about the growth of mobile media devices over the staying power of the television as a dominant fixture of young people's lives.

Know The Customer

It's more important than strategy and creative according to your clients. 

That's what Rainmaker Consulting found in a study that examines why clients choose one agency over another. 

The rankings:

1. Quality customer insights
2. Chemistry
3. Creative work
4. Service level / response to needs ongoing
5. Cost control
6. Innovative / strategic thinking
7. Case for ROI
8. Client list
9. Strict adherence to brief
10. Seniority of account team
11. Location
12. Size

Marketingcharts.com has the story.

Great Quotes for Planners

"The truth is more important than the facts." -Frank Lloyd Wright

I just visited Jason's blog Meme Huffer for the first time, where I saw this and lots of other quotes for planners.  Useful stuff on there.  Thanks Jason.