Hyundai Assures You You're OK

This is a really clever marketing idea from Hyundai - reduce the 'fear of what might happen' consumers are feeling in this market by offering a no-worries guarantee that you won't be stuck with bills you can't afford.  

Plus, The Hyundai Assurance program creates the added benefit for Hyundai of appearing like a company who cares.  As more people are concerned about the company behind the brand, Hyundai comes off as fair and decent company, earning them more credibility, status and probably customers in the long run.

I'm sure the offer is motivated by some hidden benefit like the industry struggle to keep cars moving off the lot even at a loss just to keep the factories going and prevent even more significant losses.  But it's still clever marketing.

Comments

[luis Miranda]

Finally there´s a car brand which offers what people is needing now... It could be a start point for a new brand vision for Hyundai but Im afraid they won´t make the most of it.
Thanks for the post